AR without an app: letting your customers see your product at home
WebAR is production-ready. We share what it delivers, what it doesn’t, and how we implemented it for Mueblería Las Palmas in Medellín.
In 2024 we received an unusual brief: "we want customers to see how the furniture looks in their living room before paying". The obvious option was a native app with ARKit/ARCore. We chose WebAR — and it turned out better.
What is WebAR?
WebAR is augmented reality that runs directly in the phone’s browser, with no downloads. The customer opens a link, grants camera permission, and sees the product at real scale in their space.
The two technologies we use:
- WebXR (Chrome Android, Safari iOS 14+)
- Model Viewer + USDZ/GLB (iOS fallback without WebXR)
Real case: Mueblería Las Palmas
Mueblería Las Palmas sells upholstered furniture from Itagüí. Their problem: 30% of returns due to "it looks bigger/smaller in my living room".
What we built:
- Web catalog in SvelteKit with every product.
- Each product has a 3D model (GLB) made by our 3D artist.
- "See in my room" button → opens the camera → places the furniture at 1:1 scale.
- Screenshot shareable via WhatsApp.
What it delivers
- Returns reduced from 30% to 9% in six months.
- "See in my room" click rate → 41% of mobile users.
- Time on page x3.2.
What it doesn’t deliver (be honest)
- iOS requires iOS 14+ and some models don’t support full WebXR.
- Heavy 3D models (> 5MB) cause bounces.
- Room lighting affects color perception.
When does it make sense?
When you sell physical product where size or space matters: furniture, appliances, art, large plants, décor. If you sell t-shirts, don’t.
If you want to see a demo or have a catalog where this could fit, write us — we’ll prepare a mini-test with one of your products in 1 week.